At Versace, Jennifer Lopez’s catwalk appearance in a jungle print dress sent the internet into meltdown. Photograph: Jacopo Raule/Getty Images
Experts predict green will be the colour of the decade, but industry’s eco awareness is still lagging
There’s nothing new about fashion using nature as its muse – see Miranda Priestley’s withering put-down in The Devil Wears Prada: “Florals for Spring? Groundbreaking.” This year, however, it’s not flowers but foliage that will have a major fashion moment.
At the spring/summer 2020 collections several major brands have taken leaves and plants as their inspiration.
At Christopher Kane, jackets and skirts were printed with a magnified photograph of wildflowers and blades of grass. At Dolce & Gabbana, dresses were printed with palm tree fronds and models wore tropical flower-inspired shoes and headgear. At Versace, Jennifer Lopez’s catwalk appearance in a copy of the jungle print dress she first wore in 2000 sent the internet into meltdown. And in menswear, Dries Van Noten showed suits covered in green flowers and creepers, while at Valentino there were palm leaf prints and camouflage.
Green was a dominant colour, whether used head-to-toe (as in the first seven looks from the emerging design star Christopher John Rogers) or as collection showstoppers. Victoria Beckham showed floor-length, frilled apple green frocks; Gucci had fuzzy chartreuse jumpers that recalled artificial grass, and teal and pistachio suits. The LGD – little green dress – stood out, like the stroke of a highlighter pen, at Regina Pyo, Marc Jacobs, Balenciaga and Valentino.
In a recent presentation looking even further ahead to spring/summer 2021, the Dutch trend forecaster Li Edelkoort predicted that green would be a key colour for the rest of the decade. She linked its popularity to a hunger for nature, seen also in the renewed trend for houseplants and the rise of the Japanese practice of meditation in woods or “forest bathing”.
Green’s popularity has been building for some time. Pantone named Greenery its colour of the year in 2017, and many of 2019’s stand-out fashion moments were green: in August, Phoebe Waller-Bridge made best-dressed lists in a forest green suit; singer Billie Eilish launched a childrenswear collection the same retina-searing lime as her trademark dyed parting; and this same bright green was worn by Lizzo and Lil Nas X on the red carpet and used for the most Instagrammed book cover of the year, Margaret Atwood’s The Testaments.
A model during the Victoria Beckham catwalk show at London Fashion Week. Photograph: Henry Nicholls/Reuters
Historically, says Central Saint Martins’ fashion professor Alistair O’Neill, “green has been a problematic colour in European fashion”, owing to a perception that it “didn’t sit well with European [white] skin tones. Coco Chanel said she didn’t like green,” he continues. “There is a superstition around not making French stage costumes in green.” In the 19th century, he points out, green dye was highly poisonous, produced using arsenic.
Green is also a colour that signifies renewal; Atwood chose it, she said, for its hopeful connotations. Still, the trend highlights the disconnect between fashion’s reliance on nature – for inspiration and materials – and the damage caused by its current business model. No designers said they had intended to explore the climate crisis with their plant-inspired collections, nor did they provide information about their environmental impact.
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