Frank Body is leading the charge with 100 per cent of January sales of their A-Beauty scrub going to Wires, the Country Fire Authority and the NSW Rural Fire Service (RFS)
- Australian brands are donating all of their profits to help those suffering from fire
- With half a billion animals dead and hundreds of people displaced, it's a crisis
- The likes of Christopher Esber, Alex Perry & Elle Macpherson are raising funds
- Other iconic brands have already directly donated to the RFS and Red Cross
Australian brands are donating 100 percent of their profits to those who have been directly affected by the bushfires, with some of them pledging all of their earnings for the month of January.
Big-name brands like Christopher Esber and Alex Perry, as well as smaller retailers like Status Anxiety, Acler Woman and Restated Vintage, are all jumping on board, posting about the devastation - and their humane response - on social media.
With an estimated 23 people dead, 576 homes razed to the ground since New Year's Eve and half a billion animals decimated, there has never been a better time to shop until you drop.
Faithfull the Brand have been raising funds and encouraging others to purchase its whimsical fashion on Instagram
When it comes to skincare essentials and wellness tonics, Frank Body is leading the charge with 100 per cent of January sales of their A-Beauty scrub going to Wires, the Country Fire Authority and the NSW Rural Fire Service (RFS).
Carla Oates' The Beauty Chef will be doing the same for 48 hours with money going to the Red Cross, Wires and the NSW RFS and the sales from every lipstick sold by Mellow Cosmetics this month will be donated in the same way.
Nutrition brand Welle Co, which was founded by supermodel Elle Macpherson, will donate 100 per cent of its profit to the RFS, ending at 8pm on January 7.
Australian-owned Alya Skin will also be donating 100 per cent of their profits to the bushfire foundation.
Fashion label Christopher Esber, known for styling the likes of Candice Swanepoel and Emily Ratajkowski, will be giving all of its sales to the NSW RFS between January 5 and 12.
Soho Boutique have opted to give all of its profits on January 6 to Wildlife Victoria and the Celeste Barber Fundraising Trust.
Leather goods in the form of bags and wallets from Status Anxiety will also be sold, with sales given to the Australian Red Cross.
Restated Vintage are selling a $50 t-shirt with all money going directly to the bushfire relief funds.
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