There’s no denying that streetwear has made its way into luxury fashion. Once reserved for the skater kids and countercultures, it is now as common to see a pair of sneakers and a hoodie on the runways of Paris as it is to find them courtside at a ball game. This fashion revolution means you can choose comfort and convenience, without having to compromise on style. To help you up to your street style game, we have rounded up our favorite streetwear brands you need to know.
Nike is one of the OG brands credited with the rise of sneaker culture. Whatever their preference, all sneakerheads would agree that the swoosh is the most repped and beloved logo around. Evolving from its status as workout gear.
As a sports label, Adidas is also one of the top street style brands. The German sportswear label is responsible for gifting us Kanye West’s Yeezy line of sneakers amongst many other celebrity collaborations. The iconic three stripe sneaker has been stomping its place firmly on the street style pavement since the ’90s.
New York’s Supreme has integrated itself into the fabric of streetwear history. Collaborating with the likes of Rolex and Louis Vuitton, Supreme is one of the labels which elevated the street style in luxury fashion. The American skateboard and clothing label has graced the backs of fash packs and ballers everywhere. Resulting in the label earning its status as one of the most iconic streetwear brands of all time. Reinventing the supply and demand wheel, Supreme drops a limited range of new items weekly. So you know you’ll always be able to update your wardrobe with a fresh take on the OG red and white logo.
Founded by Demna Gvasalia, who now sits at the helm of Balenciaga, Vetements is all the proof we need that streetwear has fully infiltrated the world of luxury fashion. Recognized for its innovative and highly diverse designs, Vetements has taken runway couture and brought it to streetwear chic. The label is known for causing a stir with its application of broader culture in ironic designs
Credited as the original streetwear label, Stüssy began as a small graphic tee brand in 1980. After generating a whole lot of buzz with his tees, Shawn Stussy expanded his label to include surf and skate apparel. More than forty years later, the Cali born brand is now a streetwear empire. Known for its innovative and eye-catching designs, the label’s presence is still as strong as ever.